Beauty company claims dictionary examples of the word 'beauty' are 'limiting and exclusive,' calls for change



Coty, a beauty company, has launched a campaign to alter the traditional dictionary definitions and examples of beauty.

"The #UndefineBeauty campaign recognizes that the current English language definitions of the term 'beauty' are outdated and no longer reflect the values of today's society. Specifically, the examples cited under the current entries for 'beauty' across the leading English dictionaries are both limiting and exclusive," the company claims.

"'She was a great beauty in her youth' is the phrase often cited in major dictionaries to illustrate the concept of beauty," Coty claimed, noting that its "campaign calls for the Dictionary publishers to review these examples and remove the implicit ageism and sexism they currently contain."

The company has issued an open letter urging English dictionary houses to reevaluate the word "beauty."

"We're asking you to help us acknowledge and celebrate all the visions of beauty that exist today, and that will exist, by initiating a review of your definition of beauty, particularly the examples used to illustrated it, with the aim of developing a more modern, relevant, inclusive definition of beauty," reads the letter from Coty CEO Sue Y. Nabi and the company's executive committee and senior leadership team.

Nabi is a transgender woman, according to British Vogue. A transgender woman is a biological man who identifies as a woman.

Coty has also posted a petition on change.org.

"This cause to change the definition of beauty acknowledges all those who celebrate and express their own visions of beauty every day, and validates those who have felt excluded by restrictive definitions of beauty," Coty's petition page states.

"At Coty, we believe that no one can control or dictate what is, or is not, beautiful," Nabi said. "That is why the campaign to #UndefineBeauty aims to ‘undefine’ rather than simply ‘redefine’ beauty, so that no one feels excluded by the definition or examples that accompany it."

Undefine Beauty | Coty www.youtube.com

The promotion of woke ideology appears to be a trend in the beauty industry.

NYX Professional Makeup has posted photos on social media of what appears to be a bearded man wearing bright pink lip cream — while some people had a positive reaction to the abnormal sight, others took issue with the post.

\u201cSOS the 2000's called and they said u need this RN \ud83d\udc95 #barbiecore #y2k #pinklipstick\u201d
— NYX Pro Makeup US (@NYX Pro Makeup US) 1675006968

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Woke makeup brand shares photo of what appears to be a bearded man wearing bright pink lip cream



NYX Professional Makeup, a L'Oréal brand, shared photos on social media of what appeared to be a bearded man wearing bright pink lip cream.

Some people responded positively to an Instagram post featuring the abnormal sight, but others were repulsed by the post and NYX's promotion of left-wing ideology.

"Men always trying to take the spotlight away from us women. Stay in your own lane," one person commented.

"Feminist: Women are just as good as men Also Feminist: Men are women too," someone else wrote.

"PLEASE STOP CRAMMING this need to be WOKE down our THROATS!!!!" another comment declared.

"Stop using men to advertise for women products," someone declared, adding, "This is disgusting."

"Stop canceling women and girls!!!! I'm throwing away all your products. Disgusting!" another comment said.

"Barf! I’m sorry, but seeing this ruins, any kind of desire for this make up line," someone noted.

"So sick of this woke garbage," another person said.

"Abhorrent! Stop trying to erase women!" another comment declared.

"That is disgusting! These ads don't help you. you are catering to 1% of the population. We don't like it and will not purchase your product! I am women, hear me roar. This is a man with a beard. Nasty!" another comment read.

\u201cSOS the 2000's called and they said u need this RN \ud83d\udc95 #barbiecore #y2k #pinklipstick\u201d
— NYX Pro Makeup US (@NYX Pro Makeup US) 1675006968

The NYX brand is openly pro-LGBT, noting on its website that it "is a proud ally of the Los Angeles LGBT Center. In 2022, we are dedicated to supporting the center’s services with a $135k+ donation, celebrating the community with colorful products along with the voluntary time and expertise of our makeup artists."

The brand has also pushed the leftist gender-bending movement by posting a video that conveys the message, "Makeup has no gender."

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