Customers want to give Ben & Jerry's the 'Bud Light' treatment for scorning America on Independence Day and telling it to return 'stolen indigenous land'



The woke ice cream company Ben & Jerry's accosted Americans celebrating the nation's 247th birthday online, telling them their country "exists on stolen Indigenous land" and to return it.

Patriots and other critics rejected the Vermont-headquartered company's recommended action plan and came up with a plan of their own: Give the confectioners the "Bud Light" treatment.

More sourness from the sweets company

In a July 4 social media post, Ben & Jerry's wrote, "This 4th of July, it's high time we recognize that the US exists on stolen Indigenous land and commit to returning it."

The corresponding action plan on the company's website claimed that "a good parade, some tasty barbecue, and a stirring fireworks display" in celebration of American independence from Great Britain were altogether problematic.

Instead of lauding the nation that gave so much to co-founders Ben Cohen and Jerry Greenfield and the company's current C-suite, Ben & Jerry's urged that the U.S. surrender Mount Rushmore to the Lakota Sioux.

The company reduced the personages carved into the rock — U.S. Presidents George Washington, Thomas Jefferson, Abraham Lincoln, and Theodore Roosevelt — to "colonizers, four white men—two of whom enslaved people and all of whom were hostile to Indigenous people and values. ... The faces on Mount Rushmore are the faces of men who actively worked to destroy Indigenous cultures and ways of life, to deny Indigenous people their basic rights."

According to Ben & Jerry's, to surrender vast swaths of American territory now would serve to help dismantle "white supremacy and systems of oppression."

This sour note from the sweets company is hardly the first put out in recent days and years.

The company recently bemoaned the Supreme Court's Dobbs decision — which restored state rights and the power of the people as it pertains to their ability to make regional decisions about whether or not to permit the legal slaughter of the unborn — calling on activists to fight abortion bans, even those imposed at 24 weeks.

The company, which a New York Times exposé revealed used child migrant labor to process milk, often in violation of labor laws, has also taken hard anti-Israel stances, forbidding the sale of its sugary sludge in territories belonging to the Jewish state.

Besides its anti-American, anti-Israeli, and pro-Palestinian activism and resistance to a "post-racial era," Ben & Jerry's has previously been called out for peddling lies, in particular about Kyle Rittenhouse. The ice cream brand suggested online in 2021 that the then-17-year-old who killed a violent pedophile and another radical in self-defense during a riot was a racist, incorrectly intimating his victims were black.

While Ben & Jerry's leftist activism has heretofore served to agitate, its attack on America on its birthday appeared to be the last straw for many.

Time for a 'Bud Light' treatment

Billboard Chris, the gender ideology critic whose real name is Chris Elston, tweeted in response to the company's anti-American post, "The only right thing to do is donate all of your assets and retained earnings. Shareholders will understand."

Musician Brad Skistimas of Five Times August suggested something similar, writing, "Sounds like it’s time for Ben and Jerry to donate 100% of their profits to indigenous people."

Angela McArdle, the current chair of the Libertarian National Committee, wrote, "I thought you sold ice cream. You want to evict all of your customers?"

"U stole the milk from cows to make ur ice cream checkmate," quipped Ashley St. Clair of the Babylon Bee.

Retired infantry colonel and Town Hall columnist Kurt Schlichter wrote, "My land acknowledgment is this: 'We won. Too bad.'"

Republican Sen. Mike Lee of Utah tweeted, "@BenandJerry’s are awfully smug and lippy for a sub-brand of the massive Anglo-Dutch conglomerate Unilever. I’m not sure they fully understand the legacy of the respective Dutch and British colonial powers."

— (@)

Lee went on to say, "Your once-good ice cream now sucks. ... You just guaranteed that I (a once-loyal customer) will never consume a single pint of it. ... When you suggest 'returning' the land on which our country has been built for centuries, what exactly do you imagine? Expungement of property rights? Repatriation of most Americans to Europe?"

After leaving the company with some penetrating questions to mull over, Lee noted, "There is such thing as a real ice cream made by true American patriots. I highly recommend it," linking to Brooker's Founding Flavors Ice Cream.

Some recognized that the company might understand a market correction better than pointed language online and reminders that the Ben & Jerry's factory is located on allegedly "stolen" land.
Country music singer John Rich suggested, "Make @Benndjerrys Bud Light again."
— (@)

Rich was referencing the overwhelming successful boycott of the Anheuser-Busch brand over its partnership with transvestic activist Dylan Mulvaney. Bud Light lost nearly a quarter of its business as a result, and according to former Anheuser-Busch executive Anson Frericks, the relationship with Mulvaney cost the company $20 billion in lost marketing, reported Al.com.

Dr. Jordan Peterson similarly observed, "Looks like someone is looking hard for a @budweiser moment."

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Budweiser offers Harley-Davidson beer cans, but people still haven't forgotten about the Bud Light-Dylan Mulvaney fiasco



It's been well over a month since a firestorm of criticism erupted against Bud Light for enlisting transgender figure Dylan Mulvaney to promote its product, but if the comments section on social media is any indicator, it appears that time does not heal all wounds.

Budweiser, another Anheuser-Busch beer brand, recently shared Instagram posts featuring beer cans with the Harley-Davidson logo. "Two American legacies, one legendary collaboration. Limited-Edition Budweiser x Harley-Davidson Cans. Available in stores nationwide," a Budweiser USA post reads.

"Damage control," someone wrote in response to the post.

"Maybe apologize?" someone else wrote.

"Until Anheuser Busch comes out and openly admits It was a clear mistake they made, they will continue to fail," another person said.

"I own a Harley but I d*** sure ain’t buying Budweiser anymore," another commenter declared.

"Dude y’all could put John Wayne on a can and still not recover," another person wrote.

"You guys are a joke. No one is going to forget about your woke crap because you add Harley Davidson to the can," another comment said.

"Make sure you check out anheuser Busch website to see all of the brands they supply to know which to stay away from," another comment said.

But while the post drew many negative comments, the same cannot be said for recent Bud Light Instagram posts because all of the recent posts on that account have no comments at all, which likely indicates that comments are not enabled on those posts.

There has been a groundswell of consumer backlash since the Mulvaney controversy erupted.

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Social experiment PROVES Bud Light is SCREWED



If you needed more proof that Bud Light isn’t doing too hot amidst its recent devastating fall in sales, Chad Prather and Clay Travis have you covered.

Prather reports that Clay Travis uploaded clips of a social experiment to social media, and the results were exactly as you’d expect.

Travis filled a cooler with Bud Light and other assorted beers at the beginning of a party before leaving the cooler alone for the night.

At the end of the night, the only beers left in the cooler were — you guessed it — Bud Light.

“I’m not a marketing expert, but the only beer left,” Travis said as he recorded the cooler full of Bud Light.

Travis recorded this video after Anheuser-Busch came under fire for using transgender influencer Dylan Mulvaney to market Bud Light, and it appears most beer drinkers are not happy about it.

Including Chad Prather.

Prather says, “This is about the exploitation of women. Ultimately it’s the exploitation of children. This is an influencer that you’re promoting and pushing up there who has a very dangerous message.”

Prather adds that his stance on this issue has received backlash, and he’s being told to just “leave people alone.”

“I would love to leave people alone,” he says, “but I’m not the one who’s pushed for the chemical castration of children. I’m not the one that’s forced biological males to go into women’s bathrooms. I’m not the one who wanted biological males to compete against women in sports or any other thing. I’m not giving 'Woman of the Year' to a biological male.”

“You didn’t leave it alone,” he continues, “so now I’m not going to leave it alone.”


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Clay Travis conducted an experiment in which he gave out free beer at an event. He ended up with a cooler full of Bud Light: 'I'm not a marketing expert, but ...'



Good music outdoors on a hot night may go nicely with a cold beer, unless of course that beer is a Bud Light.

That's what OutKick founder Clay Travis discovered over the weekend when conducting an experiment on whether Nashville music fans would put the Anheuser-Busch controversy behind them and one of the company's signature drinks in hand.

Travis shared videos to Twitter Monday detailing his "weekend experiment," in which he offered passersby free beer at a concert in the Nashville area.

"Pick which beer you want," was the only prompt. Inside the cooler: a variety of beers including Bud Light.

According to Travis, "No one would take the Bud Light all night long. Big issue going forward for Bud Light is many don’t even want to be seen with product. They just pick another brand."

Rather than tacitly absolve Anheuser-Busch for having partnered with transvestic activist Dylan Mulvaney to celebrate his "365 Days of Girlhood," concert-goers reportedly opted for beers such as Yuengling.

TheBlaze previously reported that Yuengling struck a contrast with Bud Light's woke marketing in April with a straightforward ad that featured a picture of Yuengling beer and an American flag with the caption, "Yuengling, The Oldest Brewery In America. Independently Owned and Family Operated since 1829 because we make good beer."

Travis' first video, taken at 6:45 p.m., shows a cooler full of beer. His second video, reportedly taken at 10:15 p.m., shows a cooler emptied of all but Bud Light cans.

"I’m not a marketing expert, but the only beer left at the West Fest ... Bud Light," said Travis. "Not ideal. Not good."

\u201cWeekend experiment. Beers in cooler at Nashville area event. Pick which beer you want. No one would take the Bud Light all night long. Big issue going forward for Bud Light is many don\u2019t even want to be seen with product. They just pick another brand.\u201d
— Clay Travis (@Clay Travis) 1683560764

In a follow-up tweet, Travis noted, "Overall consumption of Bud Light is now down 26%. That’s an unmitigated disaster for the brand. And many are now avoiding the beer to avoid being mocked for drinking the beer. There’s no quick fix here, brand is slaughtered in red state beer drinking communities. Bet there is hardly any at SEC tailgates this fall."

The results of Travis' experiment appear to replicate that seen in the wild.

Last week, viral footage taken at Boston's Fenway Park showed that sports fans did their best to avoid at least one Bud Light concession stand.

@luistejadabostonrealtor

Fenway Park Bud light stand Ghost Town! #budlight #fenwaypark #redsox #massrealestate #realtor #bienesraices #jesuslovesyou #forsalebyowner #sellersagent #jesus


In the video, a bystander can be heard remarking, "Guys, this is so funny and bizarre." As he pans to the customer-less Bud Light stand, he adds, "That is every single Bud Light stand here at Fenway Park in Boston ... holy crap, they're in trouble."

While Bud Light was left in Travis' cooler, Michelob Ultra, another Anheuser-Busch beer, was snatched up. This trend may similarly change, beer industry expert Bump Williams told the St. Louis Post-Dispatch.

"What’s happening now is that anybody that is a Bud Light drinker and switches to Michelob Ultra because they don’t want to be seen holding a Bud Light, someone down the bar is going to say, 'Hey, buddy, that’s an Anheuser-Busch product you’re holding.'"

TheBlaze indicated earlier this month that Bud Light has seen sales plunge 21% compared to the same week in 2022.

Beer Business Daily described the drop as a "shocking deterioration" of Bud Light's market share. "We've never seen such a dramatic shift in national share in such a short period of time," the newsletter said.

The number of beer cases sold has plummeted 26%.

Boycotts appear to have cost the beer's parent company, Anheuser-Busch, roughly $5 billion in losses.

Anhuser-Busch has since blamed a "third party ad agency" for its partnership with Mulaney, telling distributors that it has fired the marketing firm responsible, reported Fox News Digital.

Last week, Anheuser-Busch CEO Michel Doukeris tried to downplay the company's foray into transgender propaganda as constituting "one can, one influencer, one post and not a campaign."

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