Trump made politics memorable. Vance is making it shareable.
For the first time in years, the Republican Party has momentum with Americaâs youth.
Charlie Kirkâs assassination jolted young voters into the political fight. Many students and teenagers first encountered politics through Kirkâs viral debate clips or the wave of conservative influencer content that followed.
The political landscape shifts as fast as internet memes. The era when a campaign could hire an intern to post twice a day is over.
Figures like Candace Owens, Tucker Carlson, and even Alex Jones command more attention from Gen Z than most senators ever could. Ask a teenager about Mike Johnson or Ron Johnson and youâll likely get a blank stare. Ask them about Charlie Kirk, and they can quote his videos word-for-word. Kirk was not only a cultural giant but also the leader of a network of influencers who connected conservatives with a rising generation.
Trump as proof of concept
Conservative politicians often struggle to overlap with their influencer counterparts. Donald Trump proved it can be done. His mastery of social media carried him to victory in 2024. Trumpâs rapid-fire posts and fluency in internet culture convinced young voters he understood them.
Democrats tried their own version of âyouth outreachâ â with Kamala Harris and Tim Walz attempting to meme their way into relevance. The result? Cringe. Young voters walked away.
If Republicans want to sustain their surge, they must keep building para-social relationships. For Gen Z, politics is less about white papers and more about viral clips. Students rallied to Trump and Kirk because they were captivating, funny, and relatable. That matters more than policy minutiae.
Enter JD Vance
Vice President JD Vance may be the heir to Trumpâs social media throne. He combines political stamina with influencer wit â a rare skill set.
Vanceâs Yale Law pedigree and mastery of policy shine in debates and press conferences. He speaks clearly, with bold ideas on foreign aid and criminal justice. But Gen Z doesnât tune in for long speeches. They want punchlines. Trump understood this. He may be the only president with âFunniest Momentsâ compilations on YouTube. Vance seems to get it, too.
When Kirk was assassinated, Vance was the first to host his show. That was no accident. A hole opened in the conservative influencer space, and Vance moved to fill it. By stepping into that role, he told young voters that Charlieâs vision of connecting with Gen Z didnât die with him.
Kirkâs efforts helped Trump retake the presidency in 2024. His legacy may yet help Vance win in 2028. Vance has built his own digital reputation: His tweets mix humor and insight, his football posts feel genuine (unlike Walzâs forced fandom), and he has leaned into memes at his own expense. That kind of self-deprecation resonates with an online generation allergic to pretension.
RELATED: Holy defiance: Why Erika Kirk terrifies the feminist elite
Photo by Win McNamee/Getty Images
Keeping the energy alive
But Trumpâs legacy is more than jokes. He delivers. He has nearly wiped out illegal immigration, shut down USAID, and pushed DEI out of government and corporate life. Winning has become a habit. Gen Z notices.
This generation didnât grow up with the lethargic Republican Party of the 1990s and 2000s. Their political world began when Trump rode down his golden escalator in 2015. They expect leaders to win, not just talk.
If Republicans want to dominate the future, they must keep MAGAâs high-octane energy alive. The political landscape shifts as fast as internet memes. The era when a campaign could hire an intern to post twice a day is over.
Charlie Kirk understood it. Donald Trump proved it. If JD Vance keeps pace, he could lock down the youth vote for the next generation.
CRINGE: Chris Christie taunts Trump for skipping debate by giving him a new nickname
Former President Donald Trump skipped out of the second GOP debate, and the other Republican candidates were not pleased.
The candidates took their hits at Trump and mentioned that he should have been on the debate stage, and Sara Gonzales sort of agrees.
âI personally, selfishly wanted him on the debate stage, throwing jabs, because thatâs great content to watch. I also understand that if I were advising Donald Trump, I would have said âDonât go, like, just let them have the JV tryouts. Youâre up so far in the polls, why would you go?ââ Gonzales says.
Chris Christie had one of the most notable Trump insults, which Gonzales jokes might have âjust ended Donald Trumpâs campaign right on the spot.â
âI want to look at that camera right now and tell you Donald, I know youâre watching. You canât help yourself. I know youâre watching, okay? And youâre not here tonight, not because of polls and not because of indictments, youâre not here tonight because youâre afraid of being on the stage and defending your record,â Christie said, pointing at the camera.
âYouâre ducking these things,â he continued, âand let me tell you whatâs going to happen. You keep doing that, no one up here is going to call you Donald Trump any more â weâre going to call you Donald Duck.â
Christie ended his insult looking extremely pleased with himself.
Gonzales stifles a laugh, asking, âHow does Trump survive that?â
âHow many times do you think he practiced that in the mirror?â she asks her guests.
âA lot,â Jaco Booyens laughs.
âHeâs probably been wanting to say that for years, right, itâs his moment.â
âHe should fire whoever told him it was a good idea to say that,â Gonzales says.
Carl Benjamin disagrees with a smile, adding, âI donât think he can; I bet he came up with it himself.â
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