'Enough of this creepy crap!' Lauren Chen and other women lambaste Maybelline over bearded person advertising lip color
Women are blasting Maybelline New York's ill-advised move to feature an individual who appears to be a bearded man. In a video recently posted by Maybelline on social media, Ryan Vita, who has a hairy face and extremely long nails, can be seen advertising and applying lip color. Text in the corner of the video declares, "*MaybellinePartner." Vita's Instagram page indicates that he uses "she/he/they" pronouns.
Women blasted the makeup brand in the comments on the post.
"Enough of this creepy crap!" BlazeTV's Lauren Chen exclaimed in response to Maybelline's post.
"Why are you using MEN TO ADVERTISE THIS? I can’t picture myself wearing any of your lipsticks when all I can see is a whole a** beard and mustache!!! Enough already!" another person wrote, adding, "Out Maybelline!"
"Do you really think we would want to buy these lipsticks after seeing this? I love maybelline but can’t handle this. I got scared even by seeing this! Please stop," someone else wrote.
"Really don't want to be seeing MEN doing makeup tutorials!!! Nonsense," another person commented.
"The point of advertising is to focus on a target audience, not alienate them. You had better hope that there are a lot of lipstick wearing, bearded men out there to make up the sales that you have just lost," someone else wrote.
NYX Professional Makeup has previously promoted lip cream by sharing photos of a bearded individual with bright pink lips.
A video featured last month on the Maybelline Instagram account features "RuPaul Drag Race's iconic Mistress Isabelle Brooks," whose chest hair is visible during the video.
Dylan Mulvaney, a biological man who identifies as a woman, has also apparently promoted Maybelline. He posted a video earlier this year that included text in the corner that read "*MaybellinePartner."
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Maybelline is TORCHED after partnering with Dylan Mulvaney
Dylan Mulvaney can’t seem to stay out of the news.
The transgender influencer has been sponsored by every company from Tampax to Bud Light and is now promoting yet another brand: Maybelline.
Mulvaney posted a video of himself lathering his face in Maybelline makeup, where he covers up his “five-o-clock freakin’ shadow” — as Sara Gonzales of "The News & Why It Matters" puts it.
“Is that really like where the makeup companies are going? Is like, ‘Our foundation is so good we can cover up your beard stubble' — because I just don’t feel like that’s a smart advertising strategy when your primary base are freaking women,” Gonzales comments.
Many people believe that Mulvaney is not just entering women’s spaces, but mocking them while doing it.
Gonzales says women have been told to “smash the patriarchy” and “get rid of all of these men who are defeating women,” yet this is clearly “a man coming into a woman’s space.”
She adds that it’s not just women who should feel targeted but that it’s “obvious that they are targeting children — the movement, not every single gay person out there — but the movement itself is targeting children.”
According to a new Gallup study, there has been an increase in people identifying as LGBT. Currently 7.2% of adults in the United States identify as something other than straight or heterosexual.
This number has doubled since Gallup first measured LGBT identification in 2012.
While that number is shocking, the percentage of Gen Zers who identify as LGBT is even more so.
Nearly 20% of those born between 1994 and 2004 claim to be LGBT.
Gonzales asks, “Does that not go hand in hand with society saying ‘Hey, let’s put this on kids. Let’s introduce this to kids. Let’s show kids this lifestyle?’”
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